Harley-Davidson just released sales and financial results for the second quarter of 2014. While we don’t typically delve into the business world, there’s a fair amount worth noting:
RETAIL HARLEY SALES
- Dealers worldwide sold 90,218 new Harleys in the second quarter of 2014 compared to 90,193 in the year-ago quarter.
- In the U.S., dealers sold 58,225 new Harley motorcycles in the quarter, compared to sales of 58,241 motorcycles in the year-ago period (The Motor Company believes second-quarter U.S. retail sales were adversely affected by prolonged poor weather across parts of the US and soft Sportster sales ahead of the arrival of Street motorcycles in dealer showrooms).
- In international markets, dealers sold 31,993 new Harleys during the second quarter, compared to 31,952 motorcycles in the year-ago period, with sales up 7.0 percent in the EMEA (Europe, Middle East, Africa) region and 1.5 percent in the Asia Pacific region, and down 10.4 percent in the Latin America region and 18.0 percent in Canada. “U.S. retail Harley-Davidson sales fell short of our expectations in the second quarter,” explained Harley’s Chairman, President and Chief Executive Officer Keith Wandell. “Because we are committed to managing supply in line with demand, we are reducing our full-year shipment plan and now expect shipment growth of approximately 3.5 to 5.5 percent over last year.” The Motor Company previously had forecast full-year shipment growth of approximately 7 to 9 percent.
- Through the first six months of 2014, dealers sold 147,633 new Harley-Davidson motorcycles worldwide, compared to 144,447 motorcycles in the year-ago period, with retail unit sales up 1.1 percent in the U.S., 10.1 percent in the Asia Pacific region and 7.5 percent in the EMEA region, and down 2.1 percent in Latin America and 13.5 percent in Canada, compared to the year-ago period.
SHOW ME THE MONEY
- Second-quarter net income was $354.2 million on consolidated revenue of $2.00 billion, compared to net income of $271.7 million in the year-ago period on consolidated revenue of $1.79 billion.
- Through six months, Harley-Davidson 2014 net income was $620.1 million on consolidated revenue of $3.73 billion, compared to six-month 2013 net income of $495.9 million on consolidated revenue of $3.37 billion.
- Diluted earnings per share of $1.62 grew 33.9 percent on higher motorcycle shipments and continued improvement in operating efficiencies, compared to the year-ago period.
- Six-month 2014 diluted earnings per share were $2.82, up 28.2 percent from $2.20 in the year-ago period.
FONTE: Cycle Word Magazine